How Accenture Made Office Events Discoverable at Enterprise Scale

At Accenture, employees had to get lucky to find out about office events.

Even in a well-resourced organization, that meant thousands of people were missing programming they would have loved to attend. Too much was being left to chance.

The insights shared here come from a panel discussion Accenture x Teleskope at the HR Tech Conference in Las Vegas, where Accenture's talent strategy team detailed how they solved the discovery problem.

Here's how Accenture transformed event discovery across their North American operations and what other large organizations can learn from their approach.

When Your Company Feels Like a City

Accenture operates at a scale most organizations never reach. With 800,000 employees globally and thousands across North America, creating connection is a fundamental challenge.

We're really large. We have 800,000 employees globally. And our people want to be connected. Our people want to find their neighborhood cafe. They want to find the communities that are meaningful to them and the things that matter to them. And it's really tough in this huge place where you sort of feel that you're just a number. — Felicia Jacobs, Talent Strategy and Experience Lead at Accenture

The company had no shortage of events and programming. ERGs were active. Interest groups were thriving. Office events happened regularly. The problem was that employees couldn't find them.

The 'Getting Lucky' Problem

Before Accenture centralized their approach, event discovery depended entirely on who you knew and what distribution lists you happened to be on.

You would find out about things by chance. It would be if you knew the right person and they invited you to something, you would know, or even worse, you would find out about things after it happened. You're at a town hall and they'd say, 'Oh, you know, we had 70 people gather for this.' And you'd think, 'Oh, I would have gone if I had known about it.' — Tamara Huckle, Talent Strategist at Accenture

The workarounds were painfully manual. Huckle shared her own routine: 'Me personally, I would call or message our workplace team and say, Hey, can you take a picture of your whiteboard where you have all the boardroom bookings so I can see what's happening next week and plan when I'm going to come in?'

That approach couldn't scale across multiple offices and time zones.

Why Event Organizers Were Burning Out

The discovery problem hurt employees, but it also burdened the people trying to create great experiences.

Event organizers at Accenture were volunteers doing this work on top of their day jobs. They were passionate about building community, but the tools available to them made everything harder than it needed to be.

For our organizers or creators or planners, it was such an arduous task before for them to get anything done. We were using multiple systems, manual sheets to just check people in, to take surveys. It was just a complete mess. — Felicia Jacobs

Organizers spent their limited time on logistics instead of experience design. The administrative burden was unsustainable.

Creating One Place for Everything

Accenture partnered with Teleskope to build a centralized platform that replaced scattered tools with a single source of truth.

What Teleskope has really done for us is allowed us to create that whiteboard digitally where not only do we have just our main office things that are happening, but we also have visibility into all of our global events that get logged in there as well as our virtual events and just so much more. — Tamara Huckle

The platform also solved a problem for employees who travel between offices. 'I can go and visit any of our offices in North America and be able to go, Oh, I'm going to Chicago, what's happening in Chicago? and be able to see what's happening in that office that day,' Huckle added.

No more calling for whiteboard photos. No more hoping you're on the right email list. Everything is visible in one place.

Solving the Firehose Problem with Personalization

Centralizing events created a new challenge: information overload. With 10,000 events per year across the organization, a master calendar would overwhelm anyone.

Accenture solved this by creating a personalized experience called Get Engaged. The page filters programming based on each employee's interests and affiliations.

In recognizing that a master calendar across North America or even at an office level was going to be daunting for people to see what's going on, we partnered to create a personalized page called Get Engaged and really find the things that matter to Felicia, which is the women's ERG that I'm a part of, the interfaith ERG that I'm part of. You turn off receiving emails because you're like, I don't care about half of this stuff. So we were able to make sure that they were getting what they cared about. — Felicia Jacobs

Personalization turned noise into signal. Employees stopped ignoring communications because the content finally felt relevant.

What Changed After One Year

The results speak for themselves. In one year, Accenture logged more than 10,000 events across dozens of locations. That works out to roughly 200 events per week.

But the numbers only tell part of the story. The platform created momentum that fed on itself. Hundreds of new chapters emerged organically as employees discovered the system and wanted to participate.

We've seen hundreds of chapters emerge this year because people are hearing about it. There's a buzz and we have just new things cropping up, ways of connecting our people. — Felicia Jacobs

Leadership visibility also improved dramatically. Executives could finally see the volume and quality of programming happening across the organization.

When you see the numbers and you actually see the sheer volume and quality of the programming that we're doing for our people, our leadership are keen to continue investing and cherish that opportunity. So it's been really an opportunity for us to secure more investment in our people in engagement activities. — Felicia Jacobs

Three Lessons for Other Organizations

Accenture's journey offers practical insights for any large organization struggling with event discovery.

1. Make Discovery Part of Day One

Accenture now includes the platform in their new joiner experience.

A visit to this platform is now part of our new joiner experience. So our ERGs have seen significant growth over the last year in their membership because on day one when someone goes and are handed their laptop, the slide comes up, hey, let's Get Engaged. — Melody Crane, Talent Strategist at Accenture

New employees don't have to wait to stumble across communities. They see what's available immediately and can start building connections from their first week.

2. Remove Administrative Burden from Organizers

When you free event organizers from logistics, they can focus on creating meaningful experiences.

This has really allowed us to liberate these planners and these organizers to, with ease, use a tool that's going to do everything from A to Z for them and really focus on the experience that they're curating for our people at the actual events that they're holding. — Felicia Jacobs

Before centralization, volunteers were spending hours managing spreadsheets and tracking RSVPs manually. Now they can invest that time in designing better programming.

3. Build Professional Consistency Across All Events

Standardized communications signal that engagement programming matters just as much as any other business priority.

Meeting invites appear on calendars the same way client meetings do. Event pages follow consistent branding. Communications reach the right people through the right channels.

This professional polish builds trust. Employees start to expect quality from engagement programming, and organizers rise to meet that expectation.

Make Your Events Discoverable

Accenture's story demonstrates what becomes possible when you solve the discovery problem. Employees find their communities. Organizers focus on experience instead of logistics. Leadership sees the impact and invests accordingly.

Teleskope helps enterprise teams centralize event management and create personalized employee experiences at scale. If your employees are missing events they would love to attend, it's time to solve the discovery problem.

See the platform in action

FAQs

How can large organizations improve office event discovery?

Centralize event information in a single platform that employees can access easily. Replace scattered tools like Outlook invites, SharePoint sites, and email lists with one source of truth. Add personalization so employees see events relevant to their interests, location, and affiliations rather than everything happening across the company.

What tools help manage employee events across multiple locations?

Enterprise event management platforms like Teleskope consolidate event creation, promotion, registration, check-in, and reporting in one place. This gives employees visibility into what's happening at any office location while giving organizers and leadership real-time data on participation and engagement.

How do you personalize event recommendations for employees?

Filter event feeds by employee attributes such as ERG membership, office location, interest groups, and role. This ensures employees see programming that matters to them rather than generic announcements. Personalization increases engagement because employees trust that communications are relevant.