Priyanka Gujar is a Senior Marketing Manager and seasoned B2B SaaS marketer who has been shaping thought leadership in HR technology since 2022. With an MBA in Marketing and a Bachelor’s degree in Computer Engineering, Priyanka blends analytical depth with creative storytelling to help professionals navigate the evolving landscape of employee experience and workplace technology.

Before transitioning into SaaS, Priyanka worked as a Brand Manager within the insurance industry, where she developed a strong understanding of customer psychology, product positioning, and enterprise communication. This cross-industry perspective now enables her to write with clarity, empathy, and strategic insight for HR leaders, people teams, and workplace program owners.

Priyanka has authored more than 100 in-depth articles on employee experience, employee engagement, workplace mentoring programs, and ERG program management. Her writing stands out for its ability to translate complex HR tech concepts into practical, actionable insights grounded in real corporate challenges. She brings a deep understanding of product capabilities, enterprise workflows, and the day-to-day realities of HR administrators and employees, making her content trusted by both practitioners and decision-makers.

As a webinar host and discussion leader, Priyanka has conducted conversations with industry professionals and workplace experts, facilitating meaningful discussions on improving employee experiences at scale.

https://www.linkedin.com/in/priyanka-gujar/