What one of the world's largest employers learned from 10,000 events across 57 locations, and one year of engagement data.

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The bigger a company gets, the harder its best moments are to find. Accenture ran into exactly this problem. Great events were happening in every office, and people were finding out about them after they ended.

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This playbook breaks down how Accenture's team fixed it: how they centralized event discovery, what a year of data taught them, and what they're changing next.

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Featuring firsthand insights from Accenture's Talent Strategy and Employee Experience team: Felicia Jacobs, Melody Crane, and Tamara Huckle, recorded live at HR Technology Conference in Las Vegas.

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What's Inside:

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• The Three-Audience Framework: How Accenture separated the problem for employees, volunteer organizers, and leadership, and why that structure shaped everything they built.

• Seven Lessons From a Year of Data: Real findings on event timing, format, and communication that reshaped Accenture's strategy, each with a test you can run on your own program.

• The Governance Playbook: How Accenture grows chapters without losing control

• The Full Employee Lifecycle: How community went from something new hires had to get lucky to find, to something built into day one.

• A 90-Day Implementation Checklist: The exact actions you can start this month, this quarter, and this year.

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This Playbook is for:

Chief People Officers, Talent Strategy leaders, ERG and community program managers, and Employee Experience teams at large, multi-location enterprises.

 

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